Social Whisper

Archive for January 2009

Oh the Embarrassment….

Posted by: Sarah on: January 29, 2009

A few years ago the Mindshare Amsterdam office made a video which I believe at the time won a Campaign award for the worst advertising gimmick of the year, which can be found here.
Just as we’re living that down Mindshare Paris have just made another one – oh the shame! (admittedly its not as bad [...]

Power of WOM

Posted by: Sarah on: January 29, 2009

Two nice little examples which show the effect of WOM (word of mouth) and/or a successful PR campaign.
Firstly the impact Jonathan Ross (@wossy) & Stephen Fry (@stephenfry) have had on Twitter.

This graph from Hitwise (taken from Techcrunch) shows the large increase in traffic since November 2008. Since Ross’s return to his regular TV slot last [...]

Sunday Morning is Best for Porn

Posted by: Sarah on: January 28, 2009

As internet traffic has grown over the years and the internet has stopped being used predominantly as a porn database facts are continuing to be released at how other verticals are over taking this search benchmark.
Firstly a few years ago music became the first vertical to take over the porn industry for what people were [...]

Last Week’s News in 2 Minutes

Posted by: Sarah on: January 27, 2009

In a completely un-internet like style I am going to give a quick overview of the news stories that I was meant to blog about like week but had no time to.
So instead of reporting the news in real time and looking to the future for which the interent is credited for I’m going to [...]

Microblogging Search has Evolved

Posted by: Sarah on: January 20, 2009

Those of you that read my blog and/ or follow me on Twitter will know and have noticed how my initial resentment towards Twitter has vanished and it is almost becoming fully integrated into my life to the extent that I ashamedly give it more attention than my blog.
Naturally at it is slowly becoming an [...]

T-Mobile Dance Ad

Posted by: Sarah on: January 20, 2009

I saw this ad on a couple of blogs yesterday so I thought I’d share. Its an ad for T Mobile’s – Life is For Sharing campaign involving 300 dancers breaking out into a dance flashmob stylee at Liverpool Street station last Thursday. As I was actually off last Thurday and [...]

Random Friday Post

Posted by: Sarah on: January 16, 2009

I seem to be doubling up on my Random Friday action at the moment but someone just put this on Twitter and it made me laugh so I had to add it. Happy Friday’s I hope your weekends are as good!

Random Friday Post

Posted by: Sarah on: January 16, 2009

In light of the plane crash in New York yesterday the internet has been buzzing with the story of the miracle survival of everyone on the plane, thanks to the amazing skills of the pilot.

So as you’d expect this has resulted in many posts/ articles on how to survive a plane crash. One I particularly [...]

Kazakhstan’s Goverment Gets Blogging

Posted by: Sarah on: January 13, 2009

This story popped up yesterday on my Reuters ticker which I didn’t really pay much attention to until I unintentionally clicked on it today and so thought I’d have a look. What I really like about this story is that the PM of Kazakhstan seemed genuinely enthusiastic about communicating with the people and understanding what [...]

Doom & Gloom

Posted by: Sarah on: January 12, 2009

The cold snap has ended and been replaced with a wet, grey, miserable day that is typical of winter in Britain. To add to this joyful Monday there appears to be story after story of more impacts of the recession on advertising, which I swear they have saved up over the last week so not [...]