Being back in the office I have been catching up on what’s been going on in the blogosphere while I was away (as well as attempting to organise 2009), and have noticed unsurprisingly that many recent posts are currently on reviewing 2008 as well as predictions for 2009.
Due to the fact that we are now officially in a recession many conversations were surrounding whether 2009 will see more of offline budgets moved into online as companies look to increase the efficiencies of their advertising spend.
The conversations were also discussing how Social media will progress in 2009 and if we will see it becoming more integrated with traditional media.
As my current role in Digital PR/ Social Media/ SEO is in a media agency I though I would share my thoughts and observations and give my 2 cents on the topic.
Like most people I think that in terms of the level of investment in digital media that it will continue to grow in 2009 as it is currently seen as being pretty much recession proof, although this is the first time this type of media has really gone through a recession.
A report from SearchIgnite on Marketing Pilgrim suggests that paid search grew by 12% in Q4 of 2008 which also helps demonstrate the point, due to search being one of the easiest mediums to cut budget from due to not having any buying agreements.
In terms of Social Media becoming more integrated with traditional media I think a lot of this will come down to if a particular industry takes ownership of the Social Media space, as it currently sits across a number of disciplines such as Online, PR, SEO….
I don’t think it is necessary for Social Media to be solely run by one particular industry as this will ensure that there is continual growth and innovation in this area, but there is currently some disagreement about where is should sit.
Nether the less depending on the services offered by a particular agency it will effect how integrated social media becomes within an overall strategy, which I think is essential to a successful campaign.