Posted by: Sarah on: July 6, 2009
There’s an ongoing debate as to the ‘ownership’ of social media, in that where it should sit; Digital, PR, Media, SEO, as a separate entity etc as well the control of its planning and execution. There are arguments for and against each medium as due to its dynamic nature social media can benefit from the [...]
Posted by: Sarah on: February 26, 2009
Over the last couple of days a growing number of articles have been catching my eye which appear to have all originated from a debate in the House of Lords created by neuroscientist Lady Greenfield.
Her comments suggest that social networking sites have a negative impact on our brains, especially in younger people which causes shortened [...]
Posted by: Sarah on: February 24, 2009
In organising things for my departure on Thursday from my current job it occurred to me that over the years in my current role I had amounted a substantial number of bookmarks on my browser that I wanted to take with me.
I had never felt before that I had a use for some of the [...]
Posted by: Sarah on: February 18, 2009
Recently I have noticed that there seems to be more and more conversations occuring about buzz tracking both offline in our agency and with our clients as well as in the blogosphere and places like Twitter.
This had made me realise that I never posted an update on our Buzz Tracking activities after speaking to numerous [...]
Posted by: Sarah on: January 29, 2009
Two nice little examples which show the effect of WOM (word of mouth) and/or a successful PR campaign.
Firstly the impact Jonathan Ross (@wossy) & Stephen Fry (@stephenfry) have had on Twitter.
This graph from Hitwise (taken from Techcrunch) shows the large increase in traffic since November 2008. Since Ross’s return to his regular TV slot last [...]
Posted by: Sarah on: January 28, 2009
As internet traffic has grown over the years and the internet has stopped being used predominantly as a porn database facts are continuing to be released at how other verticals are over taking this search benchmark.
Firstly a few years ago music became the first vertical to take over the porn industry for what people were [...]
Posted by: Sarah on: January 27, 2009
In a completely un-internet like style I am going to give a quick overview of the news stories that I was meant to blog about like week but had no time to.
So instead of reporting the news in real time and looking to the future for which the interent is credited for I’m going to [...]
Posted by: Sarah on: January 9, 2009
I feel like that I have been betraying my blog slightly with my increasing usage of Twitter to swap and share information so I thought I’d share this here instead.
I read about this on Rick Liebling’s blog Eyecube ‘Taste the Social Media Backlash‘ (incidentally a few seconds later on Twitter) and think its a genius [...]
Posted by: Sarah on: January 8, 2009
Being back in the office I have been catching up on what’s been going on in the blogosphere while I was away (as well as attempting to organise 2009), and have noticed unsurprisingly that many recent posts are currently on reviewing 2008 as well as predictions for 2009.
Due to the fact that we are now [...]
Posted by: Sarah on: January 5, 2009
Happy 2009 all! I feel terrible for being so slack with my posting over the festive period but it happened to co-inside with my laptop having a few issues and dying on me so I have been without access, ( I know I could have gone down to the internet cafe but it was Christmas!).
As [...]
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