Social Whisper

Brands In Social Media

Posted on: October 24, 2008

I came across some really interesting research by immediate future about the top brands in social media. Written in a tone that even those not digitally savvy could understand it highlights the growing importance of social media for today’s brands. The research looks at areas such as the share of voice as well as sentiment from buzz tracking and social bookmarking tools such as Digg of the top 100 brands in social media .

Interestingly the report mentions that ‘the public is having conversations about brands and products regardless of sector’ so although the graph below shows a 12% share of voice in the financial services sector there were no financial brands in the top 25.

You can find the full report here if you would like to find out more.

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