Social Whisper

CoalFinger

Posted on: November 10, 2008

I came across this latest campaign by Greenpeace which was launched a couple of weeks ago to co-inside with the upcoming Bond film. Coalfinger looks at our dependancy around fossil fuels through an animated superhero Graverson Green and his battles against a coal super villain Coalfinger (who randomly has seven nipples?!) – Graverson Green’s ultimate enemy.

Its a creative way of getting people to think about their fossil fuel consumption without bashing them round the head with the same message we continually hear from the media. The messaging appealing to a wide audience, while also successfully undermining the messages from our fuel suppliers such as e.on named in the animation. Enjoy!

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