Social Whisper

Getting It Wrong & Right at the Same Time

Posted on: November 26, 2008

I found an interesting post that was brought to my attention yesterday on the e-consultancy site. About a month ago they wrote a story questioning whether Nokia was running a suspicious SEO linking campaign or if someone was out to sabotage the brand with excessive linking.

The full article is here which outlines the possible scenarios that were considered surrounding this activity, but to summarise it turned out to be their digital agency I Spy.

But the nature of the article wasn’t what caught my attention, it was the first post in the comments mistakessection from one of the directors at I Spy. Within an hour of the post being published, I Spy had responded and owned up to the mistake while making it clear that the activity had been done by themselves and not Nokia. He also mentioned that there were processes beingput in place to avoid this from happening in the future.

I think that this is a great example of not only an agency practising what it preaches but also dealing with the issue immediately and head on. By admitting responsibility and apologising it immediately stopped the speculation which could have been damaging for both I Spy and Nokia but also demonstrated their professionalism and awareness in the online space.


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November 2008
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