Social Whisper

Archive for the ‘Semantic web’ Category

As the internet continues to develop through it various stages of growth it appears to be a bit like a child; initially once born it is just growing and getting accustomed to the surroundings as in Web 1.0, Web 2.0 the toddlers stage – learning to speak and communicate with other people in the world and matching words to objects.

Web 3.0 understanding the meaning behind the conversations and words and beginning to talk back to you and join in with the world around them, and then Web 4.0 the preschool age of building associations between actions the meaning of what is going on around them.
web 1.0 to 3.0

Internet growth is steadily increasing as advances in technology occur faster and faster with this growth is being based on humanising machines allowing them to understand us and how we think so we can work closer and more efficiently together.

While I think that this is more practical than trying to make humans evolve into thinking like computers, it does bring up the question that many technophob’s pose – how long will it be until computers run our lives?

I have phrased this as ‘run’ our lives and not as in Electric Dreams manner of ‘controlling or taking over’ our lives (sorry I don’t know if there are better examples of weird computer movies but that’s the only one I’ve seen).

More than 70% of people are now going online to find information and answers to their questions, however trivial without necessarily questioning the motive or source of the information.

Although I can’t find the article any more I remember reading about how in the future people will be able to Google ‘What shall I do today?’ which is slightly disturbing as although the answer could be ‘walk your dog’ (admittedly not very useful unless you have a dog), but what happens if your computer suddenly turns round and tells you to ‘kill your dog’ or worse?!


The geeky side of me has quite an interest in the semantic web, and so that and my latest interest and involvement with Twitter meant that this post on the Social Media Influence blog caught my attention: How Twitter could beat Google to the semantic web.

The article outlines an idea by Nick Bilton on how that due to people semantic webtwittering about what they are interested or doing while they’re actually doing it, ads could be highly targeted to what people are actually interested in at any one point in time.

Mark Evans at Twitterrati does however point out how that this could only be applicable to people that actually use Twitter to inform people of what they are doing or thinking at certain points of the day, and so may not be relevant for users that use Twitter as more of an information or research tool.

Although I’m fairly new to Twitter and still finding it hard getting used to posting updates (admittedly the updates I do post are normally whatever random thought I have in my head at the time), I do find other peoples posts really interesting when I get the time to read them – both those that are informative as well as those that are completely random.

But I do agree with Mark’s comment as I although I enjoy the random posts, what I find Twitter most useful for is as a place where useful information is consolidated into bitesized chunks that I can quickly review when I have 5 minutes.

What also came out of the post which had never occurred to me is to use Twitter as a search tool for what I am looking for, which I’m going to start trying to do the next time I’m on the hunt for information.

I have recently discovered Juice through a friend and despite initially thinking that this was just another add on I have quickly become a fan and am finding it more useful than Google. It’s currently still in beta but is available for anyone to download.
Its works by the user highlighting a section of text that they are reading and dropping it into the Juice app on your screen. It then instantly brings back ‘context relevant information’. It is created by Linkool Labs who use a natural language process and dictionary management system to create meaning behind the keywords selected.

Apart from the fact that throughout today it has provided me with more help than Google, it’s feeding my (albeit slightly geeky) interest for technology that evolves the semantic web by actually understanding what it is searching rather than just bringing back some thing it hopes is relevant.

Its not yet perfect but I already love it.

I have just discovered Twine which is a new generation of social bookmarking that combines Twitter like functions as well as allowing you to make connections and meet new people. It is like a social network for sharing, organizing and finding knowledge – a social network search engine if you like. Described as a hub of collective intelligence, its aim is to become your primary touch-point for content on the Web.

While I’m still getting to grips with how it works and creating my own twines etc. I also found an interesting interview on Future Blogger with Nova Spivack – Twine Creator and CEO, about Twine and its direction as well as the future of the Semantic web.

This graph from the interview looks at the future direction of the web, and that how as technologies become more advanced how our methods of finding information on the web evolve.

Interestingly it suggests that the era of Web 2.0 will soon be over – well 2010.  Meaning that the internet will be moving from its current social system to a semantic approach where technologies will become more intelligent and so organise our information by having a better understanding of the meaning of our data.

While this may mean that Google will have to up its game in the next couple of years to maintain its dominance of the Web, it does mean that as we start to enter this web 2.0/ 3.0 mashup we should probably start thinking about taking a semantic approach.


May 2018
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