Social Whisper

Archive for the ‘Twitter Related’ Category

Two nice little examples which show the effect of WOM (word of mouth) and/or a successful PR campaign.

Firstly the impact Jonathan Ross (@wossy) & Stephen Fry (@stephenfry) have had on Twitter.

twitter traffic graph

This graph from Hitwise (taken from Techcrunch) shows the large increase in traffic since November 2008. Since Ross’s return to his regular TV slot last Friday ( Stephen Fry also appeared) after the Sachsgate scandal numbers a have increased further still.

As awareness of Twitter continues to grow in the UK I would expect these numbers to continue to increase at the current rate for a while yet. I have noticed that even within my offline friends they are starting to talk about this ‘Twitter thing’ and asking how they can get on it.

Secondly the impact on the DEC Gaza campaign from the outrage generated gaza appealfrom the BBC and Sky refusing to show the appeal as an apparent effort to stay neutral. Communities on and off line have reacted in outrage prompting the number of donnations to double overnight since the day of the appeal going out.

While this is great news for the appeal it would of been interesting to know if the appeal would have had the same amount of donnations without the high levels of media attention surrounding the campaign.

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Those of you that read my blog and/ or follow me on Twitter will know and have noticed how my initial resentment towards Twitter has vanished and it is almost becoming fully integrated into my life to the extent that I ashamedly give it more attention than my blog.

Naturally at it is slowly becoming an online extension of my thoughts, awareness has started to spread to my ‘offline’ friends who are now slowly twitterjoining up (please say hi to @boyonthegreen & @hayleykennedy who have just signed up).

While showing people how Twitter works so they can learn from my mistakes (like what the @replies button is so you don’t ignore people!) it reminded my of how rubbish the Twitter search function is in trying to find people with similar interests etc.

That is coincidently until today – with the launch of Twingly’s microblog twinglysearch tool. Twingly lets you search Twitter, Jaiku, Indentica as well as some of the smaller microblogging sites separately or all together to find themes or people that share your interests.

So go free and start finding more people to connect with!

Those in the Twitterering world would be well aware of the Twitter event that happened last night called Twinterval ( made up of Twitter + Winter + Festival) Although tickets were in hot demand and sold out almost instantly a new batch was released I was kindly invited by Adrian who was one of the sponsors and had a spare ticket.

twintervalAfter quickly popping in for a few christmas drinks with our favourite client, I headed down with Jaz who joined our team yesterday, despite accidently knocking a glass of wine over her. After getting lost a couple of times (despite having GPS) we finally made it to Match Bar where the event was being held.

Although I’m relatively new to twitter it was good to see a few familiar faces from the blogger meetup event a couple of weeks ago, and everyone was really friendly and I met so many nice (and mostly normal!) people.

As well as a pair of pants from Start Up Essentials and a raunchy goodie bag provided by Durex & Love Honey (I’m sure you can imagine the sort of things that were in there!) I came away with a new excitment for Twitter.

I was introduced to TwitterFoxlast night which has made things so much easier and also discovered an essential part of the conversation – the @replies bit on Twitter, which meant that I was previously missing half of the conversation and unintentionally ignoring people who had messaged me.

So bring it on, I’m going to be stepping up the Twitter action!


The geeky side of me has quite an interest in the semantic web, and so that and my latest interest and involvement with Twitter meant that this post on the Social Media Influence blog caught my attention: How Twitter could beat Google to the semantic web.

The article outlines an idea by Nick Bilton on how that due to people semantic webtwittering about what they are interested or doing while they’re actually doing it, ads could be highly targeted to what people are actually interested in at any one point in time.

Mark Evans at Twitterrati does however point out how that this could only be applicable to people that actually use Twitter to inform people of what they are doing or thinking at certain points of the day, and so may not be relevant for users that use Twitter as more of an information or research tool.

Although I’m fairly new to Twitter and still finding it hard getting used to posting updates (admittedly the updates I do post are normally whatever random thought I have in my head at the time), I do find other peoples posts really interesting when I get the time to read them – both those that are informative as well as those that are completely random.

But I do agree with Mark’s comment as I although I enjoy the random posts, what I find Twitter most useful for is as a place where useful information is consolidated into bitesized chunks that I can quickly review when I have 5 minutes.

What also came out of the post which had never occurred to me is to use Twitter as a search tool for what I am looking for, which I’m going to start trying to do the next time I’m on the hunt for information.

I don’t know what has been going on this week, everything has gone crazy! Christmas is only three weeks away but it can’t come quick enough! A little update on what I’ve been up to:

I’ve started reading ‘Secrets of Social Media Marketing’ by Paul Gillin after it was recommended by a Secrets of Social Media Marketingcouple of other bloggers and I love it. It’s really easy to read and you can open the book at any section and start reading.

Whether you’re an expert in Social Media already or a complete novice I think you will still find it interestng and insightful. Not only that it has the softest pages I have ever felt from a book – weird I know.

Update on my Twitter experience…. I’m actually getting into it! I have found that different people are using it for different reasons and so I’m treating it a bit like IM. So while messaging my mates I’m also (trying) to update my status which is making it easier for me to relate to.

It’s just finding the time to do it, Its amazing how often some people post updates – some over 200 a day! On another note I found that there are also quite a few cute men on there as well which is playing a large part in keeping me interested!

Lastly I have been learning and writing html this week which I can honestly say could be the ultimate cruel and unusual punishment (not that I’m being punished intentionally – there’s just no one else to do it). Although it is satisfying when it actually works and having a better understanding of what all the coding mean, I have great respect for people that do it day in day out!

Since I have begun posting about Twitter it feels like the world is now revolving around qwitterTwitter with every where I look another Twitter anouncement. A post on Engage PR introduced me to Qwitter, a tool that allows you to see who is no longer following you, so basically when even your friends are bored of you.

be a magpie

Techcrunch also announced today the possiblilty of monetising your Twitter through a company called Be-A-Magpie. I’m not sure how successful this will be as although from what I’ve gathered the majority of Twitter users use Twitter to share links and information, I’m sure that people will quickly become bored and find the majority of adverts irrelvant however targeted.

But I will soon find out! I have signed up to Twitter to give it a go! You can find me @socialwhisper. I’m still trying to get to grips with it so any advice/ suggestions welcome!

twitter stalkWhile reviewing the headlines this morning I saw this article on Tech Crunch – ‘Stalk that Twitterer‘.

Readers of my blog will be aware of my aversions to Twitter and how I will be soon reluctantly signing up to keep people up to date every time I go to the loo or what ever else I’m doing, but this just seems bizarre.

Surely the whole point of Twitter is to keep in touch with people and be connected – doesn’t stalking them defeat the point or am I missing something?


Twitter

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